Here in this article, we will discuss everything you need to know about WayFair affiliate program.
When it comes to discussing affiliate programs, furniture niche is not excluded.
And if you are looking for a high paying affiliate program in the furniture and home decor niche, Wayfair has one.
This WayFair affiliate program review has a lot to open you to: the commission rate, cookie duration, etc of the affiliate program.
Do read on!
What is WayFair?
WayFair is a top retail company for furniture and home decor products.
Founded in 2002 by Niraj Shah and Steve Conine and headquartered in Boston.
The company, like Amazon, sells home decor products and furniture directly to the final consumers.
Also, the company offers more than 10 million products from over 10,000 suppliers. So, the market for WayFair is extremely extensive.
Although, their services are limited to USA, Canada, UK, Ireland and Germany.
I believe If you are an enthusiast of Home decor and furniture, you will already have an idea of what WayFair has to offer you.
On a more realistic note, WayFair is one of the fastest growing retail companies in the world.
Over the years, their marketing strategy is no other than affiliate marketing.
That will take us to the big question…
Does WayFair Have an Affiliate Program?
WayFair has an affiliate program, high paying and worthy of affiliates, bloggers and influencers promotion.
So, how does it work?
How Does the WayFair Affiliate Program Work?
WayFair has a commission per sale affiliate program.
Referrals have to make a purchase from the WayFair website before you (affiliates) can earn your commission.
It is hosted on CJ affiliates network. Though, you can still find the affiliate program on other networks too.
So, you will have to sign up via CJ, while they will provide you with all the important promotional information.
Since the retail service of WayFair is limited to certain countries, you can only promote their products to the USA, Canada, UK, Ireland and Germany.
Better still try Ikea affiliate program if you are not located in those countries.
Alternatively, if you are located in any of the USA states below, you can’t join Wayfair affiliates program: Alaska, Arkansas Delaware, Hawaii, Idaho, Indiana, Iowa, Kansas, Louisiana, Minnesota, Missouri, Mississippi, Montana, North Dakota, Nebraska, New Hampshire, Oklahoma, Oregon, New Mexico, Nevada, Tennessee, South Carolina, South Dakota, Vermont, West Virginia, Wyoming.
Unfortunately, this is the terms of the affiliate program.
Nevertheless, this affiliate program is designed for Bloggers, YouTubers, media buyers, influencers etc. Just have your niche to around furniture, home decor and related niches.
But then, lets talk about what’s in the affiliate program for you.
WayFair Affilliate Program Commission
The WayFair affiliate program commission is 7%.
That is if your referrals should make a purchase on WayFair website via your affiliate link, you will earn 7% of their commission. .
From the records, Amazon offers 8% for the home decor category, Walmart and Target offering 3%.
Hence, this commission rate is far better than what the other big boys in the market are offering.
Except for that extravagant 60% commission rate from the Ebay affiliate program.
Don’t tell me you are getting interested in the Ebay affiliate program.
It’s not all rosy there but you can check out our Ebay affiliate program review.
And the cookie duration?
WayFair Affiliate Program Cookie Duration
The cookie duration of the WayFair affiliate program is 7 days, as seen in Target affiliate program.
You have 7 days to convince your customer to buy home furnish products from WayFair, at least for you to want your commission.
Considering 30 days cookie duration, known for most top affiliate programs, I would say WayFair has a poor cookie duration.
However, from another view, the cookie duration is better than most home decor affiliate programs.
The Ebay we were talking about earlier has just 24 hours cookie duration. Likewise, Amazon and Walmart are offering less than 7 days for their affiliate program.
So, the affiliate program has one of the best cookie tracking duration for home decor and furnish products.
Do you even know what cookie duration means?
Cookies are a set of data packets that are used for monitoring a browser activity.
In the case of WayFair,
If your affiliate referral should land on the WayFair website, sets of data packets (cookies) would be stored on their website.
These cookies would monitor all of their activities on the WayFair website for the next 7 days.
Remember 7 days is the cookie tracking period.
Well, any of their activity within that period will be monitored and tracked back to you.
Any of their activities after the 7 days would not be tracked back to you, since the cookies would no longer be active.
How to Sign up to WayFair Affiliate Program
CJ is one of the most reputable affiliate networks.
The fact that they are hosting WayFair affiliate programs, means you found one of the most reliable affiliate programs to join.
Regardless, if you want to sign up to the WayFair affiliate program, you can do that from CJ.
Go to CJ website.
Sign up and then search for their affiliate page.
Once identified, join the affiliate program.
Meanwhile, the rule for every traditional affiliate program still remains. Especially for your promotion media. It must be optimised for the affiliate program.
Which Products Can You Promote on WayFair?
There are millions of products available on WayFair from thousands of suppliers. And all of them are eligible for promotion in the WayFair affiliate program.
Below are the popular product categories you can promote on WayFair:
- Home decor
- Outdoor furniture
- Beddings etc.
How to Promote WayFair and Make Money from the Affiliate Program
WayFair has the same series of rules guiding how you promote the products in their affiliate program.
Some of which include not using WayFair as a trademark etc.
Though, WayFair already made the policies very easy, at least for affiliates to promote.
Here are the ways to promote Wayfair and make money:
- Build a niche website with tons of visitors in the niche around what WayFair sells.
- Talk about Wayfair products ok social media consistently.
- You can work on building your YouTube channel in the home decor niche.
WayFair Affiliate Program Payment Structure
WayFair pays monthly and I think it’s quite cool.
But then, you’d have to wait for 30 days, after your referrals have purchased WayFair products, for the commission to be validated.
This would help WayFair manage customers’ inventory and be sure that there wouldn’t be a need to refund the referral.
And their payment method is usually via direct transfer but PayPal is available too.
WayFair Affiliate Program Review: Pros and Cons
- Reputable brand: WayFair is a well known brand for home decor, furnishing products.
- Products variety: Lots of hot products to pick from.
- Good Commission: Though poor on a direct look, interestingly, 7% is still high.
- Limited to certain countries
- There is no dedicated support system for the affiliate program. In other words, you’d have to rely on the affiliate network instruction.
- The 7days cookie duration is less than the standard 30 days.
Alternatives to WayFair Affiliate Program
There are lots of alternatives for the WayFair affiliate program.
Here are some you can try:
1. Ikea Affiliate Program
Read Ikea affiliate program review
2. Amazon affiliate program
Commission rate: 8%
Cookie duration: 24 hours
3. EBay affiliate program
Commission rate: 5%
Cookie duration: 24 hours
4. Overstock affiliate program
Commission rate: 5%
Cookie duration: 24 hours
Read overstock affiliate program review.
5. Target affiliate program
Commission rate: 3%
Cookie duration: 7 days
Read Target affiliate program review.
Most online marketplace have a category for Home decor and furniture. So, you can just join any of them, Walmart, DH Gate, Jumia etc.
Seems we will be stopping here. Let’s save the ink for our next affiliate program review.
I think the WayFair affiliate program is worth it. It all depends on your choice and your definition of a profitable affiliate program.
Once you have the traffic, you can do multiple thousands of dollars from the affiliate program monthly.
Alternatively, you can check out our reviews of high paying affiliate programs in the home decor niche.