Affiliate marketing

Vrbo Affiliate Program: The Ultimate Review

In this article, we will discuss everything you need to know about the Vrbo affiliate program; cookie policy, commission rate and how to make money from it. 

Starting from these interesting reports, there is a 9.5% yearly increase in travel and trips. 

Vrbo is a hotel and travel company.  They are one of the companies that encourage trips and temporary settlement in another city.

If you are still looking for another means to monetise your website visitors in the traffic niche, you can try out Vrbo affiliate program. 

Do you really know what it is all about? Hang around as we discuss everything you need to know. 

Overview of Vrbo

Vrbo is a vacation rental company. Accounting for over two million hotels, cabins, beach houses and resorts in about 190 countries listed on the website. 

They rent all of their pre booked properties and houses to travelers. 

The company was founded in 1996 under the Aura of Expedia group before it was acquired by HomeAway in December, 2015. 

Also, the headquarters is located in Austin, Texas. 

To make this clear, Vrbo is just like an online marketplace for property owners who are looking to rent their homes to travelers. 

Hence, you can promote any of the properties on Vrbo in a particular city and then you will earn from it. 

That is by joining the Vrbo affiliate program.

If you are familiar with the AirBnb affiliate program before its round off a year ago, Vrbo also has almost the same regards, however, with a few differences that will be explained in this article. 

Let’s open the secrets behind the affiliate program.  

What is Vrbo Affiliate Program?

Everything you need to know about Vrbo affiliate program

Vrbo affiliate program is a cost per action affiliate program.

The affiliate program is hosted mainly by third party affiliate programs including Cuelinks, Viglinks and Skimlinks.  

Actually, there is a dedicated webpage for the affiliate program on Vrbo webiste. 

So, you have to rely on this affiliate network for promotion materials and tracking details. 

That being said, let’s see how the affiliate program really works:

  • New listing referral: If you come across anyone wanting to list their properties on a booking website, you can refer them to the Vrbo website. 
  • You can also refer travellers to the website to pay for rentals.  

What are the Products You can Promote in the Vrbo Affiliate Program?

Vrbo is an online marketplace for booking services. So, what you are promoting is simply rental properties to travelers or Vrbo to property owners. 

First of all, you are promoting safe and secured cabins, beach houses and hotels to travelers online so that they won’t become stranded in a strange city. 

The other one is when you come across any property  owner who is looking to list their property on a credible booking website for rentals. 

How to Sign Up For Vrbo Affiliate Program

Here we go!

To sign up to the affiliate program, you can join any of the affiliate networks that are hosting the affiliate program.

As stated earlier, the likes of Vigilink and skimlink are hosting the affiliate program. 

Sign up to any of the networks, then search for the Vrbo affiliate program page and then join. 

Also, if you want to join directly from their affiliate page, you can do that here

Vrbo Affiliate Program Cookie Duration

Vrbo affiliate program has a 60 days cookie duration. That is obviously a lengthy time. 

This is it? 

If a certain person clicks into your affiliate link to register on the website or book a property, and that was done within 60  days, you’d be accountable for the sale and commission returns. 

After 60 days, any action taken by the referral whether renting or registering property, would not be tagged to your affiliate link anymore. 

Wait? Did you just ask what cookie duration really means?

Ok, let’s explain.

However, it would be better if you refer to this article, here, because it is properly explained. 

Commission Rate of the Vrbo Affiliate Program

As explained earlier, the Vrbo affiliate program can be divided into two.

Firstly, that of the travellers who are looking to book a listing on Vrbo has a commission rate of 3%.

A Vrbo listing that costs $1500 to rent for a week will earn your $45 as your 3% commission rate.

On the other hand, the commission rate for new listing referral is $20. 

If anyone should list their property on Vrbo using your affiliate link, you would earn $20 directly. 

Pros And Cons of the Vrbo Affiliate Program


  • Long cookie duration: The 60 days cookie duration for Vrbo affiliate program is long.  Enough to convert anyone, even though I have come across 365 days for some affiliate program in the travel niche. 
  • Good returns: The returns are actually high because most listings are priced close to or more than $1000. 
  • Company credibility: Vrbo is an established global brand in the hotel and travel niche. So, you have no insecurity to worry about in the affiliate program. 
  • API integration: You can integrate the company API into your blog or website. With this, your website visitors would come across Vrbo listings automatically on your site. 


  • Low commission rate: 3% commission rate is low since we have come across a few other listings that offer 4%-7% commission. Nonetheless, the $20 commission on the new listing is topnotch. 

Alternatives Of Vrbo Affiliate Program

There are lots of affiliate programs in the hotel and travel niche. 

According to many people, the Airbnb affiliate program still remains the most favourable, unfortunately, it was called off in 2021. 

Nevertheless, perfect affiliate program alternatives for Vrbo are, Agoda, and Hostelworld affiliate programs. 

Wrapping Up

This article contains the Vrbo affiliate program review. I hope you have learnt everything you need to know, including the cookie duration and commission rate. 

Would you like to join the affiliate program? 

Sodeeq Olaitan is a passionate blogger, and internet marketer.

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