Affiliate marketing

Ulta Affiliate Program: The Ultimate Review

In this article, we will discuss the Ulta affiliate program. 

So, if you are looking for an affiliate program in the beauty niche, it would be nice to read this article about Ulta affiliate program review. 

As we proceed, we will discuss the cookie duration, commission rate, how the affiliate program works and how to make money from it. 

Let’s delve in…

Overview of Ulta

Ulta Beauty is a beauty retail brand in the US. The brand has over 1300 stores across 50 States in the US.

The company was established in 1990 and headquartered in Illinois.

As explained earlier, the company is a  chain of over 600 beauty and cosmetics brands. 

Similarly, Ulta beauty has an affiliate program  

Their affiliate program is more of like promoting different products from different brands and not just their in-house made products alone. 

What else do you need to know about the affiliate program? 

What is Ulta Affiliate Program?

Ultra affiliate program is a commission per sale affiliate program. 

In the affiliate program, you are to promote different beauty, skin care, salon services and cosmetics products available in

The affiliate program is inhouse hosted, by Ulta .  To me, this deserves a lot of commendation. 

Most brands can’t even manage their affiliate programs alone, even MAC cosmetics hosted their affiliate program on Vigilink.

Nevertheless, you can still find the affiliate program on Impact Radius network and Flex offer. 

Anyways, if you have built an audience in the beauty niche, whether as a blogger, YouTuber or influencer, specifically amongst US inhabitants, Ulta affiliate program is a smart method to monetise your audience. 

What are the Products You can Promote in the Ulta Affiliate Program?

Ulta sells everything beauty even though most of their products are women’s beauty products. 

You can promote any Ulta products around cosmetics, fragrance, skin care products, hair care products and salon services. 

All their products would earn you commissions. 

How to Sign Up For Ulta Affiliate Program

Just like Boohoo affiliate program, Ulta has an affiliate page you can sign up from.   

If you want to sign up for the Ulta affiliate program, go to their affiliate page, here. Fill in the form and sign up. 

The team behind the affiliate program will review your application and will email you about it within 3 days.

Ulta Affiliate Program Cookie Duration

The cookie duration for Ulta affiliate program is 30 days. 

That is… if a referral should click your affiliate link, purchase must be made within 30 days for you to earn your commission. 

Any other purchase made by your referral after 30 days will not be attributed to you. Hence, no commission will be earned.

If you still don’t get what cookie duration means, I explained it in an article and you should check it out, here

Anyways, the 300 cookie duration for the affiliate program is quite good. 

According to stats, it takes only 17 days for a woman to decide whether she is interested in buying cosmetics or skin care products or not. 

So, it means your conversion rate should be higher, than the likes of Lenovo affiliate program, offering only 3 days cookie duration.

What else? The commission rate!

Commission Rate of the Ulta Affiliate Program

The commission rate for Ukta affiliate program per sale is 1% – 5% depending on the products. 

As you know, there are numerous products to promote on Ulta. The commission rate differs for every products, however, still in the range of 1% to 5% per sale. 

After coming across Overstock 6% commission rate offer for all their products including beauty products, Ulta commission rate seems small. 

Not really small but it would be difficult to beat $1000 monthly talky unless you have very high traffic on your blog or youtube channel.

Is Ulta Affiliate Program Worth it?  

I have always said that cookie duration and commission rate are not enough reasons to dispute an affiliate program…

Even though they are one of the most essential features to look at in an affiliate program.

In the case of Ulta, the affiliate program is actually worth it. 

Why would I even say that? 

Ulta is a big brand in the beauty industry. 

The cookie duration supports multiple conversion from a single referral while the commission rate is probably poor.

However, may be hard though, but $1000 monthly from the affiliate program is achievable if you have a ready audience to promote to.


Compared to affiliate programs of other top brands, Ulta affiliate program has a better commission rate. 

Amazon offer 4% for beauty products with a 24 hours cookie duration. 

Even Khols offer only 3% for beauty products too, target offers around the same range for beauty product but with a 7 days commission rate. 

So, on average, in terms of the beauty niche, Ulta affiliate program is worth a try. 

How To Make Money With Ulta Affiliate Program 

Well if you want to make money from Ulta affiliate program, you would need to build your audience around the kinds of products you wants to promote.  

You can build your audience around cosmetics, skin care products and salin services. 

Still don’t know how to build your audience in the beauty niche? Use any of this methods:

  • Develop a youtube channel around beauty and skin care.
  • Write SEO optimized contents around Beauty and beauty products on your blog. 
  • Social influencing can also help you if you can build your brand online. 

Pros And Cons of the Ulta Affiliate Program


  • Top class brand: Ulta is the largest retailer for beauty products in the US.
  • Product variety: You have a lot of product to chose from different brands.
  • Good cookie duration: 30 days is lengthy enough for your referral to make a buying decision about Ulta products. 


  • Poor Commission rate: The commission rate for most beauty affiliate program are always poor and Ulta did not pull out of this trend too. 

Alternatives to Ulta Affiliate Program

The alternatives to Ulta affiliate programs are: 

Somehow, if you own or manage a beauty blog or youtube channel, you might move into the fashion realm too. So, it you are looking for an affiliate program in the fashion and beauty niche with high commission rate, you can try any of:

Wrapping Up

If you have a beauty blog and youtube channel around the US audience, you should try the Ulta affiliate program. 

Similarly, if you are looking for a long list of detailed reviews for other affiliate programs, you can try any of the affiliate programs on this page, here

Sodeeq Olaitan is a passionate blogger, and internet marketer.

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