Affiliate marketing

Target Affiliate Program: The Ultimate Review

The list of online retailers in the US is long… mehn!

Amazon, Ebay, Walmart….. then to Target. 

E-commerce in the US is now an indispensable part of the retail structure.   

In fact, e-retail sales surpassed 4.2 trillion dollars in 2020. 

That’s to show you how big the market is and you can always find a way to sell products to people. 

But how? Especially if you don’t know which products? 

Most of these online retail stores have an affiliate program. 

Whether you have joined one affiliate program or another, probably Amazon associate, Target still has an affiliate program you can join and it’s reliable too.

In this article, we will discuss every single thing you need to know about Target affiliate program; the commission rate? Cookie duration? How  the target affiliate program work?  

Overview of Target affiliate program

Target affiliate program is a cost per sale affiliate program which you can try out. 

It is also known as  the Partners Program and it is hosted on Impact Radius.

From impact, you get access to promotional materials and affiliate dashboard for tracking sales. 

There is a lot to learn from the affiliate program? Probably,  you might just choose it over the Amazon affiliate program eventually. 

How Does the Target Affiliate Program Work?

The target affiliate program is free to join. Unlike Essurance affiliate program, you don’t have to pay anything to Impact Radius in order to ascertain the dedication of your partnership. 

Also, the affiliate program is very easy to join, just a simple review of your website which I believe should be nonchalant, Adult oriented and children consuming.

After you have passed this stage, then you can start promoting products on Target. 

There are clearly thousands of products to promote on Target. And they have been shuffled under categories.

E.g Electronics, Clothing and fashion, toys etc.

Wait? Not all products earn you a commission rate on Target. And I think this is common amongst all general retail store affiliate programs except the Konga affiliate program

The categories of products that have been excluded from Target affiliate programs are groceries, electronics, toys and baby care products, Game products etc.

Which other categories of products can you promote in the Target affiliate program then?

Hold on, we will list them out. But first let’s have a glance of the commission rate which is in the range of 1% to 8%. 

Did I just hear you say it’s in the same range with Amazon? Yes, it is almost in the same range but a slight difference with overstock affiliate program

What are the Products You can Promote in the Target Affiliate Program?

Target is large enough for you to find virtually everything to contain a lifestyle. 

However, most categories of product can’t get you a commision.

In fact, only the top product categories such as home and outside living (furniture, appliances), apparel, and beauty products can guarantee qualified purchase. 

One place where it all went wrong was the exclusion of some significant categories like Electronics, video games, books, music etc. 

Hence, tech and gaming bloggers do not have any reason to try out the affiliate program since no commission will be paid on any products they promote. 

Well, here is a list of excluded products from the affiliate program:

  • Target cafe
  • Household commodities
  • Babycare
  • Music
  • Digital entertainment
  • Candy
  • Books and magazines
  • Snacks
  • Pet care
  • Pharmacy-otc
  • Non-carbonated beverages
  • Video games
  • Pharmacy/RX
  • Meat
  • Produce/floral
  • Meal essentials
  • Liquor
  • Deli
  • Bakery
  • Produce
  • Meat
  • Deli
  • Breakfast & warm beverages
  • Sushi
  • Photo non-lab
  • One spot
  • Photo lab
  • music
  • OTC-personal care
  • movies
  • books
  • Paper & disposable plastics
  • Starbucks
  • Contract mobile
  • Bread and baking
  • Fruit
  • Meat
  • Frozen – meals and sides
  • Soda
  • Bulk coffee
  • Prepaid cards
  • Pizza hut express
  • Dairy
  • Bulk candy
  • Target cafe retail
  • Frozen pizza and desserts
  • Gift cards
  • TV and home electronics
  • Fan central
  • Imaging and office
  • Portable electronics
  • Movies
  • No-contract mobile/accessories
  • Bicycles and physical fitness
  • Activities/dolls/plush
  • Games/diecast/action figures
  • Team and sport equipment
  • Indoor/outdoor recreation
  • Computer software
  • Preschool/seasonal toys
  • Electronics services
  • Hardware
  • Automotive accessories
  • Toys
  • Deli
  • Outdoor Recreation

How to Sign Up For Target  Affiliate Program

Target affiliate program has its main host to be Impact radius just like it’s immediate counterpart Walmart

So, if you want to sign up, do that via impact radius, here

PS: You can sign up with multiple websites at once, only that they must comply with the requirement of the affiliate program. Also, you must have decent traffic on the website. 

If you can adhere to all of this, you should get an email within 2 business days about the progress of your application.

Target Affiliate Program Cookie Duration

The cookie tracking duration for Target affiliate program is 7 days. 

Simply put…

When a referral clicks your affiliate link, they need to make a purchase within 7 days, for you to earn your commission. 

Any purchase made after the 7 days will not be attributed to you. 

If this illustration is not enough to deduce what cookie duration really means, check out this comprehensive review, here, to learn more about cookie duration. 

Commission Rate of the Target Affiliate Program

The commission rate for affiliate programs in the online retails niche differs depending on the category and type of products. 

As explained earlier, the range of the commission rate is 1% to 8%. 

That is some categories such as the health and wellness product category will only earn you $1 per commission. 

While apparels and clothing can still earn you about 4% commission per sale. 

Overtime, once the volume of the products you promote increases, your commission rate would increase too.

Moreseo, target offers an EPC (Earning per commission) for every 100 clicks which is $12-13.

Even if your clicks aren’t converting, they are surely piling up earnings for you. 

Pros And Cons of the Target Affiliate Program


  • Product variety: There are thousands of unique products amongst those you can promote. 
  • Brand credibility: Target is one the top 10 stores in the US in terms of revenue.
  • Cookie duration: Even though it does not look like a big deal, the 7 days cookie duration is longer than Amazon and Walmart 24 hours and 3 days cookie duration respectively.
  • Earning per click: Target seems to be the only online store to give their affiliate partners a chance to earn via their number of clicks. 


  • Poor commission rate: The poor commission for e-commerce stores remains unchanged for Target affiliate program. 
  • US Audience: Target only delivers products around the US. Hence you can only promote to the US audience.

Alternatives Of Target  Affiliate Program

The list of E-commerce stores that offer affiliate programs is too long, buddy! 

But here is a list of affiliate programs you can try out.  

You can read a review of each on this page, here to get more informations about them. 

Wrapping Up

It is possible to make $1000 from this affiliate program if you have a lot of traffic to your website, blog, landing page, social audience or even YouTube channel.

If you have started using any other affiliate program on your website, Targets’ is also a wonderful addition.

All the same, you can try out any of the alternatives to Target affiliate program. Other than this, you can check out a lengthy list of alternative affiliate programs outlined here.

Would you like to join? 

Sodeeq Olaitan is a passionate blogger, and internet marketer.

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