Here is a post on how to become a Micro Influencer on Instagram.
Influencer Marketing has been one of the most important parts of business marketing in the digital space.
However, the opportunity to get brand ambassadorship and earn from influencer marketing was only enjoyed by popular actors, actresses, artists, and public figures with large social media followers.
The story has changed with the rise of Micro-influencers. Top Brands are now partnering with engaging Instagram profiles that can make them high returns, even with low followers.
Now, how do you become a micro-influencer? What do you need to become one?
This post has all your answers.
What is Micro Influencer?
A Micro Influencer is someone with a highly engaging social media page, though low followers.
They usually have between 1,000 and 100,000 followers on social media.
Their contents are typically pi focused on a particular niche and they are always connecting with their followers on a more personal experience than the superb influencers.
Why Becoming a Micro Influencer Can Be Beneficial
According to Shopify, 47.3% of online marketers prefer micro-influencers to help promote their products. The figure has been rising proportionally since then and it is expected to increase by at least 50% in 2022.
Micro-influencers, as the need for influencer marketing grows higher every year, the demand for micro-influencers will continue to rise too.
Besides, you can continue to grow your page within that period and still enter the list of super influencers, with large partnerships, following and high engagements. Hence, qualifying you for more brand partnerships.
What Do You Need to Be a Micro Influencer on Instagram?
The main thing marketers and brands look at in a Micro influencer is relevance and engagement.
Your Instagram page should be very engaged for you to gain enough traction.
Also, your post must be directed to a particular niche and a definite audience.
If those two are in place, plus just a few followers, then you can join the Micro Influencer ranks easily.
How to Become a Micro Influencer
1. Find Your Niche
The first step to surviving on any social media as an influence is choosing a niche.
If possible, you can narrow your niche into a sub niche that you can easily cover up.
For instance: If you are looking to target fashion fanatics, you should narrow down to sub-niches under fashion:
- Men Fashion wear
- Women fashion wear
- Oldies clothes
- Professional wears
- … and so on.
2. Post Targeted Contents
One thing is choosing a niche, another is working towards that particular niche.
All your content must be directed to that particular niche and your target audience.
If your target niche is to be Apparels.
You could literally post videos and photos about watches, chains, shoes, etc.
The reason is, you want to be seen as an authority in that niche and not someone just posting any random stuff on their profile.
3. Find Brands in Your Niche
The next step is to research brands in your niche that can allow you to promote their products.
For instance, Shein has an ambassador program for Nano influencers and Micro influencers.
By the way, if you are looking to focus on the beauty niche, Shein is one brand you can partner with.
All the same, you should search for brands that match your niche.
4. Create Contents on The Theme of these Brands
Then create and post content dedicated to the brands that can fit your audience.
Whenever you are posting content dedicated to a particular brand, make sure you tag their page.
This would make it easy for them to locate your efforts and how you’re looking to promote them.
However, you need to have built a portfolio, a good reputation, and worthy engagements on your Instagram page before most of these brands can reach you.
Also, you should not tag them excessively in order not to look desperate or needy.
5. Engage With Your Audience
One thing that differentiates super influencers from micro-influencers is engagements.
You should engage with your audience every time you post.
Reply their comments even if it is just a “thank you for dropping by.”
That would guarantee any marketer or brand that your followers and engagements are authentic.
6. Engage With Other Related Audience
You should also engage on other people’s profiles. Besides, you are just an individual using Instagram too.
Commenting on other people’s posts, most especially related content to yours, can make your profile easier to find.
It would also improve your visibility and relationship with other likely influencers.
7. Be Consistent
Consistency is the fuel of power. So, make sure you post on your Instagram page every day.
Make sure you are posting consistently on Instagram so that your profile can be established faster.
The algorithm of social media, mostly favors people that post consistently.
8. Be Real
You don’t need to fake it on your social media pages before people will refer to you as an authority.
Don’t join the “Fake it before you make it gang.”
Within a while, most of your followers would identify with your real self.
And if they find out you have been faking it all along, then that would be extremely bad for you.
How to Work With Brands as a Micro Influencer
1. Tag the brands when posting content related to their theme. However, do not exaggerate this unless you have started working with them
2. Join Their Ambassador Program if possible. There should be an Ambassador program in your niche.
Mostly in the ambassador program, you will earn per commission of product sold via your ambassador code.
3. Continue Showing Up
Be consistent, show up daily, create content in high spirits and make your effort worth it.
In short, You should continue to do everything to bring your profile to the face of your target brands.
Focus on building your engagements, followers will build up in the long run.
How was your long read? Did you find anything helpful? A question or a suggestion? Please drop it in the comment section.