How mobile betting is taking over online betting in the iGaming industry

Mobile phones have become an integral part of our daily lives. Besides communication through texting and calling, there is a wide variety of apps on smartphones that significantly simplify our daily lives. One notable area where the advancement of smartphone technology has a remarkable impact is gambling.

Today, more and more Nigerians are transitioning from online betting to mobile betting. This is due to the fact that in recent years internet penetration in the country saw a slight increase, going from around 26 percent to over 38 percent between years 2018 and 2022.

According to statistics, today, the estimated number of internet users in Nigeria exceeds 108 million people. Over 84 percent of internet traffic in the country is generated by mobile devices, meaning the number of mobile users in Nigeria has already beaten those who use desktops.

It’s predicted that by 2027, the number of internet users in Nigeria will grow to 60 percent. And 48 percent of those individuals are expected to use a mobile device for internet access. This growth proves the importance of mobile apps for the betting industry and motivates the gambling organizations to improve the quality of their apps in order to provide users with top-notch UX. Regular updates of the application makes it much easier for the betting company to keep ahead of the competition and keep their product on top of trends.

Increasing Popularity of Mobile Apps in iGaming Industry

In 2022, mobile apps are driving the Nigerian gambling market. There are two primary reasons for that. Let’s take a closer look at them:

Betting Apps are Immensely Convenient

First and foremost, it’s all about convenience—the vast majority of people use their mobile devices for gambling as it’s a 24/7 accessible way of enjoying their favorite activities. Just imagine, previously you needed a desktop or laptop computer to access a bookie website or your favorite online casino. And now the only thing needed is a smartphone with fast and reliable internet connection.

Smartphones enable users to access any betting platform from anywhere and anytime they want. What’s more, with betting apps there is no need to log in every time as some apps enable users to log in using PIN, their fingerprint, or face ID.

Gambling Applications Offer Live Betting Features

Live betting features is another crucial factor why people prefer mobile betting apps to desktop betting experience. If you are fond of placing bets on live games then using a gaming app would be the perfect option.

Most applications allow the convenience of in-play betting, making gambling experience way more exciting for bettors. Mobile betting apps allow you to bet with other betters from different parts of the world as there are no time zone limitations.

How to Select the Right Betting App

Despite all the benefits of mobile betting apps, you need to be very careful about the website from which you download it.

Today, there are dozens of betting apps, which makes it a bit difficult to select the finest one. When choosing the betting app, verify that you’re getting it from an official website. Remember, safety should be your priority. Check out if your preferred way of payment is offered through the app. Also, ensure that the app of your choice provides live sports streaming as a feature. It’s also worth mentioning that many bookmakers give you a bonus if you use their mobile app.

Parimatch is a great example of a credible betting provider. Being #1 global gaming platform, they offer a trusted mobile app, which is available for Android and iOS devices. The app provides such features as live sports betting and streaming, user-friendly interface, and round-the-clock support. Also, it has a sportsbook section, containing various sports across the globe as well as a section dedicated to splendid casino games. Instant settlement and quick payouts are also on the list. Visit to get started and claim a 120% welcome sports bonus up to ₦120,000 for sports betting and 100% up to ₦100,000 on Casino Games.

Wrapping Up

Smartphones are changing the online gambling industry faster than we could ever expect. The need for the creation of betting mobile apps will only grow further since the investment pays off. Service providers are now reaching an increasing number of new customers, and gambling enthusiasts in Nigeria is no exception.

How mobile betting is taking over online betting in the iGaming industry

Sodeeq Olaitan is a passionate blogger, and internet marketer.

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