Here is a comprehensive review, of the home depot affiliate program.
Do you know Home Depot has an affiliate program? Yes, they have an affiliate program, an opportunity for home improvement creators, bloggers and marketers to make money.
It’s quite wide and I would not waste your time, explaining everything you need to know about the affiliate program.
What is Home Depot?
Home Depot is a retail company for home improvement and home enhancement products.
According to Wikipedia, Home Depot is the biggest hardware chain in the US…
Even on a Global scale, Home Depot still holds the no 1 spot.
The company operates more than 2,200 stores in the United States, Canada, and Mexico.
How Does Home Depot Affiliate Program Work?
Home depot affiliate program works like other traditional affiliate programs.
It is a commission per sale program and can serve as an alternative to Amazon in the home improvement niche.
The affiliate program is designed to serve just anyone, although you must be an existing website owner.
Similarly, it is hosted on Impact. You can join from Impact and get access to all your promotional information from Impact.
Before we focus on what the cookie duration and commission rate have for us, let’s discuss the kind of products affiliates can promote.
Does Home Depot Have an Affiliate Program?
Home Depot offers everything products and services in the home improvement niche.
However, you are going to be promoting the products on their website.
On Homedepot.com, there are over 200,000 products available. Hence, there is a lot to choose from and promote.
Anyways, their products have been divided into categories and subcategories. Just choose any one of the categories you won’t go promote:
- Decor and Furniture
- Doors and Windows
- Kitchen and Kitchenware
- Electrical Appliances
- Bath and Faucets
- Binds and Window Treatment
- Building
- Lawn and Garden
- Lighting and Ceiling Fans
- Outdoor Living and Patio
- Paint
- Plumbing
- Smart Home
- Flooring and Area Rugs
- Hardware
- Heating and Cooling
- Storage and Organization
- Tools
Similarly, the products categories below are not eligible for commission:
- Gift card
- In-store purchases
- Installation services
- Select special orders
- Custom created products
Considering how the commission rate varies, I would not say it’s worth promoting all of their products…
Home Depot Affiliate Program Commission
The commission rate for the home improvement affiliate program is between 1% and 8%.
You can only earn 8% commission rate on home decor products…
While every other product category will earn you 1% commission per sale.
This is smaller compared to the 7% commission rate WayFair affiliate program offers.
Amazon even offers more, which is 8% commission per sale.
So, I don’t really see a reason Home Depot should be offering this very less.
Besides, home decor products are always very cheap. Obviously, the 8% commission would later result in almost the same returns as other products.
Yet, if you have an audience, precisely, in the home decor niche, the affiliate program might be worth a try.
In addition, if your referral should make a purchase on Home Depot brick and mortar stores even after clicking on your affiliate link, you are not liable to any commission.
Alternatively, you earn commission on pick up and home deliveries. It’s just for your referral to make a purchase on their website.
How about the cookie duration?
Home Depot Affiliate Program Cookie Duration
The cookie duration of the home depot affiliate program is 24 hours, as seen in the Sephora affiliate program.
You have only 24 hours to convince your audience to buy a product on the home depot website.
It’s ridiculous and too short.
Amazon, though has a clear cut over most affiliate programs, affiliate marketers still prefer the likes of overstock affiliate program for their longer cookie duration.
You can not be having a short cookie duration and expecting your conversion rate to be optimised.
In fact, I would rather go for Ikea affiliate program, if I’m located in the US. Their cookie duration is 30 days.
Are you lost? Well, cookie duration can be hard to understand at first.
Let’s explain…
Cookies are sets of data packets that are used for monitoring the actions of a certain browser.
In the case of home depot affiliate program,
Once a referral clicks your affiliate link and accepts cookies. These data packets will be stored in their browser.
Hence, any action they take on Home Depot website will be monitored and tracked back to you for the next 24 hours.
24 hours… the cookie duration.
If a referral should make an eligible purchase within the 24 hours, you will earn your commission.
After the 24 hours, their browser would not be monitored and tracked back to you anymore.
Why is it that small? It’s okay.
How to Sign up to Home Depot Affiliate Program
Homedepot affiliate program is hosted on Impact.
To sign up to the affiliate program, go to their affiliate page.
From there you can follow the instructions to sign up form.
Fill in the form and sign up. Afterwards, you can wait for their email, whether you’d be approved or not.
But then, once you have a valid website, around the home improvement niche, and you are likely to be approved.
Alternatively, if you have an Impact account.
Sign up to it and then search for Home Depot affiliate page. You can sign up from there.
One realistic aspect of this, is that you will get support from both impact team and the Home Depot dedicated support team.
I’m not done yet!
However, there is a different sign up page on their Canadian website.
So, if you are based in Canada you can sign up via their Canadian affiliate program page.
There is no affiliate program for Mexico.
How to Promote Home Depot and Make Money from the Affiliate Program
First of all, Home Depot has a profitable affiliate program, even though it has its own set backs.
In fact, it is possible to make $1000 monthly especially if you are in the home decor niche.
Moreover, there are lots of products, with high prices, some even priced more than $500 to promote on homedepot.com.
However, there is a process to get to that position. How can you make money from the affiliate program?
You are already aware you need a website, worthy of gathering visitors to your website.
A YouTube channel built around home improvement can offer worthy returns too.
Even email marketing, of a whole lot of people who are home decor fanatics can be another medium to make money for you.
Is that all? Definitely not. It would have been the same old story with other affiliate program if this is all you need to make money form the affiliate program.
From my experience, home improvement products are always different.
Most people just buy any, not sure of a peculiar brand.
So, if you are going to be creating a video or writing a blog post around home improvements products, they should be listings.
Such as:
- Best wall cleaner in 2021.
- Top 10 best brand curtails.
- 50 floor covers you should try (Latest designs).
These are reviews, but not peculiar to certain keywords.
Audiences in the home improvement niche are confused about what to buy, when you compare and contrast with your contents, it would be easier to convert them.
Similarly, the concept of social media can help you make money from the home depot program.
However, you need to drive your social media audience to your website first.
Home depot does not allow direct social media referrals in their affiliate program.
Home Depot Affiliate Program Review: Pros and Cons
Pros
- Home Depot is one of the most recognised retailers brands for the home decor niche.
- There are lots of products to promote in their affiliate program.
Cons
- The 24 hours cookie duration is unfair to most affiliates. More time is needed to convince an audience to buy.
- You need to have a website to join the affiliate program.
- The commission rate is low compared to other affiliate programs. The alternatives offer a way better commission rate.
Alternatives to Home Depot Affiliate Program
There are lots of affiliate programs in the home improvement niche.
We have reviewed a host of them here too.
1. Ikea affiliate program
If you are targeting European giants such as Germany and Spain, it’s better to go for Ikea affiliate program.
Commission rate: 7%
Cookie duration: 30 days
Read Ikea affiliate program review.
2. WayFair affiliate program
This is another American Giants retailer in the home improvement niche.
Commission rate: 7%
Cookie duration: 7 days
Read WayFair affiliate program review.
3. Lowe’s affiliate program
There’s no way you’d be taking about home enhancement products without making a move towards Lowe’s.
Commission rate: 1%
Cookie duration: 1 days
Read Lowes affiliate program review.
My Verdict
There are better alternatives, however, if you are in the US, and have an audience for home decor products, it’s worth joining.
Meanwhile, if you are still in the process of making your decisions about the affiliate program, why not check the reviews for affiliate programs in the home improvements, enhancements and decor niche. They will aid your decision-making process
