Affiliate marketing

Hobby Lobby Affiliate Program: The Ultimate Review

If you ask me which affiliate program you can go into on your arts and crafts blog, I will never miss out Hobby Lobby Affiliate Program amongst others. 

However, it would be better you learn about the affiliate program first. 

Here is a well detailed article, on the Hobby Lobby affiliate program.  

Let’s delve in… 

Overview of Hobby Lobby

Hobby Lobby is a USA   chain of arts and crafts stores with 269 stores in 47 states. 

The company is a leader in the Art and craft industry offering more than 70,000 arts, crafts, hobbies, home décor, holiday, and seasonal products around the US. 

Although the company’s wing stretched into China and Hong Kong too. 

If you are familiar with Etsy, and you come across any hand made product with the name starting with “Hobby…”, probably the roots can be traced to Hobby Lobby. 

That’s not a problem though, a lot of their products are displayed on their website too.

I’m glad they have an affiliate program for bloggers, influencers and affiliate marketers with  a passion in Arts and crafts audience.  

That is not all though, but let’s not waste any more time here. 

What is Hobby Lobby Affiliate Program?

The Hobby Lobby affiliate program is a commission per sale kind of Affiliate program. 

You only earn your commission based on any of your referral purchases. 

Furthermore, the affiliate program is hosted on both CJ affiliate network and Flex offers. 

That is you can join the program via any of the two affiliate networks stated above. 

Looking at it, if you have a lot of traffic to your craft blog, it is another stream of income you you.


Which products are you promoting? 

What are the Products You can Promote in the Hobby Lobby Affiliate Program?

There are lots of handmade products from Hobby Lobby. They are purely creativities of the mind brought out in a good craft.   

How to Sign Up For Hobby Lobby Affiliate Program

To sign up for Hobby Lobby affiliate programs, go to or to sign up. 

Well, for both affiliate networks the initial sign up agreement is different. 


CJ affiliate network offers higher commission compared to FlexOffer, so it is better to choose the formal. 

On CJ, fill in the form and add your website link to it. 

Within 24 hours, you will get a response from the review team. 

Hobby Lobby Affiliate Program Cookie Duration

The cookie duration for Hobby Lobby affiliate programs is 3 days. 


If a referral should make a purchase on your website, a successful purchase must be made within the 3 days, else any other purchase made by your referral after the three days will not be attributed to you. 

Commission Rate of the Hobby Lobby Affiliate Program

If you signed up to the affiliate program via flex offer affiliate network, you’d earn 3.2% as your commission rate. 

However, if you are signed up via CJ, you will earn 4%  commission per sale. 

How To Make Money With Hobby Lobby Affiliate Program 

In the arts. and craft niche, passion is the model for virtually all the bloggers and YouTubers. 

Unlike some other niches other people rush to because they need fast money, the craft niche is different. 

It demands patience and passion to build traffic to your blog or youtube channel. 

Since you have your target audience built via those mediums already, do not hesitate to add an affiliate program as a means of earning to your blog.

Which affiliate program is profitable in the arts and craft niche? 

There are lots from Etsy to Hobby lobby affiliate programs. 

However, brand specific, you should try Hobby Lobby affiliate programs on your blog too. 

Just build the traffic on your website or  amass an audience on your YouTube channel. Then start promoting the products to them. 

Pros And Cons of the Hobby Lobby Affiliate Program


  • Strong brand recognition: Hobby Lobby is a top craft supply brand. Finding a way to promote their stuff won’t just increase your brand value and revenue but also ascertain your credibility. 
  • 24/7 support: The support team for the Hobby Lobby program are always available and top notch. 


  • Poor commission rate: 4% commission rate, which is even the highest offered, is too small a commission for affiliate programs.
  • Strictly third party: Other affiliate programs use their party affiliate networks as their affiliate program host, but there is always an avenue for a landing page. Hobby Lobby doesn’t have a landing page for the affiliate marketing program.

Alternatives Of Hobby Lobby Affiliate Program

Comparing the different affiliate programs of the arts and crafts stores, the closest to Hobby Lobby are Micheals affiliate program, Pop Shop and Big Art affiliate program respectively. 

However, the biggest store for arts and crafts is Etsy. Their affiliate program is surely the most popular in the niche. 

If at all you are not interested in those directly, there are Crafts stores and products on Amazon associate and Overstock affiliate program which you can promote. 

Wrapping Up

Personally, I don’t think the program can be used alone. However, since the art and craft niche is mildly saturated with affiliate programs, the affiliate program seems to be one of the top options.

Perhaps you already joined the Etsy affiliate program, you can still add Hobby Lobby affiliate program. 

Still, if you are not convinced, check out a list of other versatile affiliate program reviews, paying high commission, here, which you can try today. 

Sodeeq Olaitan is a passionate blogger, and internet marketer.

Write A Comment