Affiliate marketing

Fitbit Affiliate Program: The Ultimate Review

Here in the article, we will discuss how the Fitbit affiliate program works.

So, you can learn about the commission rate, cookie duration and the policies behind the affiliate program. 

Let’s get into the Fitbit affiliate program review. 

Overview of Fitbit

Fitbit is a fitness tech company that creates fitness, sleep and healthy mechanisms trackers.

With Fitbit unique health and fitness trackers,  there is now a redefinition of what fitness should look like.

These products are in massive selection on their website and even on other e-commerce stores too. 

Similarly, Fitbit has an affiliate program for bloggers, YouTubers and influencers in the fitness niche.  

There are a lot of exciting aspects to their affiliate program. You should continue to read since they are in this article.

What is Fitbit Affiliate Program?

How Fitbit affiliate program works

Fitbit affiliate program is a commission per sale affiliate program in the fitness niche. 

Referrals must make a purchase of any of the products on Fitbit website for you to earn your commission. 

In fact, for anyone that has an audience of avid tech and fitness savvy individuals, Fitbit is a very good way to monetise your audience. 

Also, it is one of the few affiliate programs that has an inhouse host for their affiliate program. Even though other affiliate networks might co host it. 

What are the Products You can Promote in the Fitbit Affiliate Program?

According to reports, Fitbit has more than 70% market share of the health and fitness trackers industry. 

Hence, the products you are promoting are barely trackers for sleep, heartbeat and anything concerning human health. Coupled a few other health improvement products.

How to Sign Up For Fitbit Affiliate Program

Fitbit has an affiliate page. Since, they have an inhouse house for their affiliate program, you can sign up from the affiliate page on their website. 

So, go to the affiliate page <URL>, complete the form and sign up. 

Within 2 to 3 working days, your application will be reviewed and you will receive an email about your qualification to their affiliate program or not. 

Fitbit Affiliate Program Cookie Duration

The cookie tracking duration for the Fitbit affiliate program is 15 days. 

That is… If a referral should click your affiliate link and make a purchase of Fitbit products within 15 days you’d earn your commission. 

Any other purchase made after the 15 days will not be attributed to you. Hence, no commission.

Even though, Fitbit seems to have the largest market for this, I tried comparing the cookie duration of Fitbit and other top Fitness tracker brands.

Well, only a few had 30 days as their cookie duration, with 7 days very common. So, the 15 days cookie duration from Fitbit is somehow fair. 

Anyway, Noom had a 30 days cookie duration for their affiliate program, so it’s an alternative if the number of days offered by Fitbit is too short. 

Commission Rate of the Fitbit Affiliate Program

Fitbit offers a 3% commission rate on any of their products. 

Quite good?

Some of their products have prices that extend to $1000. 

So, a sale of any of this product can earn you $30. 

Moreover, the last time I checked Amazon and Overstock, they were only offering 3% and 6% commission respectively for fitness trackers and Fitbit categories of products. 

So, the 3% offered by Fitbit is still somehow fair.

How To Make Money With Fitbit Affiliate Program 

You should get a website. 

Bottom line remains, for every affiliate program, involving physical products a website is best recommended to generate optimum conversions. 

So, if you are keen to making money from Fitbit affiliate program, I will advise you to get a website or blog around any of the niches below:

  • Fitness tracker niche
  • Wearable technology niche
  • General fitness niche
  • Walking or running niche
  • Weight loss niche 
  • General health and wellness niche

If you can’t get a website you can leverage the power of social media audiences. A social media page with high interaction built around fitness and wellness is enough to drive traffic to your affiliate product. 

Furthermore, a YouTube channel filled with videos of high value around viewers health and fitness can help drive traffic to Fitbit products.

Pros And Cons of the Fitbit Affiliate Program


  • Strong brand recognition: Fitbit is a company to rely on when it comes to fixing tech into fitness products.  
  • Product credibility and variety: The styles, efficiency and creativity keeps getting better with the release of every new edition of their trackers.


  • Outstanding external alternative: It really doesn’t make sense to join Fitbit affiliate program with their outrageous commission rate when you can earn 6% off every sale from Overstock.  
  • Low commission rate: Even though the returns might be a little bit high, the commission rate is still too low compared to other affiliate programs in the Fitness tech niche.

Alternatives Of Fitbit Affiliate Program

Fitbit seems to take all the glory of the fitness tracking market. Even though they have a lot of unpopular competitions. 

In terms of fitness, health and wellness affiliate programs that can serve as alternative to Fitbit program, try out any of:

  • Healthy wage affiliate program
  • Smart Nora affiliate program
  • Physicians choice affiliate program 
  • Neurohacker collective affiliate program
  • Noom affiliate program. 

Anyhow, you might still like to promote Fitbit products even though it might not be directly from Fitbit affiliate marketing program. 

Just join any of Amazon associate, Khols affiliate program, Overstock affiliate program or even DHgate affiliate program and then start promoting Fitbit products to your audience. 

Wrapping Up

In conclusion, the niches best compatible for Fitbit products are walking or running, fitness tracker, health and wellness, Wearable technology and weight loss niche. So, make sure you have grown your blog or Youtube to a sustainable amount of traffic within this niche before you start promoting Fitbit products.

Sodeeq Olaitan is a passionate blogger, and internet marketer.

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