Affiliate marketing

Boohoo Affiliate Program: The Ultimate Review

As of 2020, the global fashion industry was already valued at $1.5 trillion dollar. 

Must be really massive? 

Who doesn’t want to follow fashion trends though? 

Nevertheless, I’m here to tell you that you can take out your own share of revenue out of the Fashion industry.

Boohoo is a fashion brand we know for their elegant styles for men and women. 

They have an affiliate program for bloggers, influencers, YouTubers and media buyers. 

In this article, we will focus on explaining every single thing you need to know about Boohoo affiliate program; cookie policy, commission rate and core policies around the affiliate program.

Without much fuss, can we just delve into what Boohoo got for us!

Overview of Boohoo

Boohoo is a UK fashion retail brand.

It was founded in 2006 by Carol Kane and Mahmud Camani in 2006.

Headquartered in Manchester but still supply both men and female clothing’s, shoes and apparel to more than 100 different countries. 

The company is one that creates trends and build styles in the fashion market. 

Still, they found time to create an atmosphere for anyone that can promote their products. 

What is Boohoo Affiliate Program?

Everything you need to know about Boohoo affiliate program

Bohoo affiliate program is a commission per sale affiliate program. 

They have an affiliate program specifically for fashion idolizing audience. 

Furthermore, they have a webpage specifically dedicated to their affiliate program. That means they manage their affiliate program themselves. 

…although, their affiliate program is also available on some of the top affiliate networks.

Furthermore, the affiliate program is not available in all countries. Even though a few additions can be made soon. 

If you are in any of these European countries, you should have a chance to join the affiliate program:

  • UK and Ireland
  • Denmark
  • Netherland
  • Sweden
  • Germany
  • Italy 
  • Spain
  •  Norway
  • France
  • Finland

Also, the affiliate program is available in the US, Canada, Australia and New Zealand. 

Meanwhile, the Boohoo do reward the highest performing affiliate within a certain period.

What are the Products You can Promote in the Boohoo Affiliate Program?

Boohoo has a lot of products in stock. 

According to reports, they release about 500 new products weekly including clothes, shoes, apparels and accessories. 

In addition, there are over 36,000 variety of products in stock. 

Hence, there is a lot to pick from if you are keen to promoting Boohoo products. 

Also, most of their products are targeted to the 16-40 age range.  

How to Sign Up For Boohoo Affiliate Program

How to join boohoo affiliate program

Wow, you here already!

If you want to sign up to Boohoo affiliate program, you can sign up directly from their affiliate page, here.  

After filling in your information, you’d have to await their approval.

However, you can also sign up via other affiliate network. Even though, their primary affiliate page is most advisable.

Boohoo Affiliate Program Cookie Duration

The cookie duration of Boohoo affiliate program is 30 days. 

If your referral should click your affiliate click and makes a purchase within 30 days, you earn your commission.

After 30 days, any purchase made by the same referral, unless the link was clicked again, will not be credited to you.  

Better still, if you don’t understand what cookie duration means, check out this article, here

Commission Rate of the Boohoo Affiliate Program

The commission rate in the Boohoo affiliate program for each products is about 7%-10% per sale. 

The products have diverse commission rate, however, within 7% to 10%. 

Some of their products are as high as $50 while some others can be as low as $10. 

On a 50$ cloth, you earn at least $3. While, on a $10 product, you can still earn up to $1 per products. 

Is the return a turn on for you? 

Maybe it should? But then if you can look at it from angle of the volume of people to promote to, you can definitely submerge a lot from the affiliate program. 

Nonetheless, the commission rate for most affiliate program in the fashion niche are always within the same range.  

Maybe, there would be better alternative, you would get to know before the end of the article. 

Let’s see how to promote and make money from the affiliate program first.

How To Make Money With Boohoo Affiliate Program 

Sincerely, the commission rate is low. 

And all fashion brands seem to hide under the perception that the traffic for fashion products is very high. 

Nevertheless, if you want to go for Boohoo affiliate program on your blog or website, it is better to have other means of monetising your website. 


It is very unrealistic to make $1000 from the affiliate program. Except you have very high traffic on your blog. 

Besides, the highest priced products might make you more than $10 affiliate returns. 

Meanwhile, since you know your target market are fashion ardent people, you just have to create a model for your traffic either from blog, youtube channel or social media influencing. 

Pros And Cons of the Boohoo Affiliate Program


  • Standard cookie duration: The average cookie duration for most affiliate program is 30 days and it is long enough for anyone to make a decision about buying an apparel or shoe. 
  • Credibility: Boohoo is a credible company, so you can be confident thatt you are promoting original products.
  • Product variety: Over 500 products are released weekly. Hence, you have a lot of new set of products to choose from. 


  • Country restraints:  As much as the Affiliate program is fascinating, you would can’t sign up if your country is restrained. 
  • Low commission rate: The commission rate and even the commission returns are just too small and disappointing. Worst part, the whole fashion industry has this in common.  

Alternatives Of Boohoo Affiliate Program

The fashion niche is large enough enough for any top brand to get into the minds of people. 

Sincerely, there are a lot of affiliate programs that can serve as alternatives to Boohoo.

Including the likes of Sephora affiliate program, Nike Affiliate program, Fabletics affiliate program and a whole lot. 

Meanwhile, if you are targetic affiliate programs in the athletic wears niche, you can try Adidas and Fabletics affiliate program. 

Wrapping Up

Let’s draw the curtain on Boohoo affiliate program review. The information above should be enough to help you make decisions. 

However, if it’s hard to choose these affiliate program, you can check out our full list of reviews for affiliate program you can try in the fashion niche. 

Sodeeq Olaitan is a passionate blogger, and internet marketer.

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